SatellitesAfrica Services
Satellite dish and solar panels in rural Senegal at golden hour
Pilot 1 · Senegal 2026

Bridging Senegal's Digital Divide with Satellite & Solar

Satellites Africa Services deploys Starlink broadband and off-grid solar power to connect rural communities, enterprises, and institutions across Senegal.

50–250 Mbps
Satellite Speed
3 Solar Tiers
Off-grid Power
5 Focus Regions
Rural Senegal
Pilot Project 1

Validating Satellite Broadband in Senegal

The Pilot 1 initiative deployed 3 Starlink kits across customer sites to demonstrate viability, build trust, and establish a scalable "Try & Buy" model for rural and enterprise connectivity.

Try & Buy Model

3 Starlink kits deployed at customer sites to prove reliability and speed before commitment.

Proven ROI

Residential kits break even in 5 months; business kits in 8 months, generating up to 5.4M FCFA annual profit.

Government Alignment

SAS complements Senegal's national program to deploy 5,000 satellite kits and connect 1 million citizens by 2026.

Hybrid Strategy

Start with affordable residential kits to prove reliability, then upsell enterprise-grade business kits.

Community members connected via Starlink in rural Senegal

Pilot ROI Comparison (3 Kits)

Residential Standard
Hardware (3 units)
146 000 FCFA
Monthly Service
30 000 FCFA
Customer Price/site
60 000 FCFA
Break-even
~5 months
Annual Net Profit
~1 M FCFA
Business High-Performance
Hardware (3 units)
1 200 000 FCFA
Monthly Service
200 000 FCFA
Customer Price/site
350 000 FCFA
Break-even
~8 months
Annual Net Profit
~5.4 M FCFA
5-Year Business Plan

Financial Projections & Growth Strategy

Starting from 6 kits in Year 1, SAS targets 30% bi-annual sales growth over 5 years, reaching 64 active nodes by Year 5 H2 under two solar financing scenarios.

64
Year 5 Active Kits
30%
30% Bi-Annual Growth
~105 M FCFA
Scenario A 5-Yr Profit
Y1 H2
Break-even

Bi-Annual Revenue — Scenario A vs B (M FCFA)

Y1 H1Y1 H2Y2 H1Y2 H2Y3 H1Y3 H2Y4 H1Y4 H2Y5 H1Y5 H208162432
  • Scenario A Revenue
  • Scenario B Revenue
Scenario A — Recommended
Customer-Funded Solar
5-Yr Net Profit
~105 M FCFA
  • SAS sells & installs solar kit at 15% hardware margin
  • SAS does not carry solar CAPEX
  • Break-even in Year 1 H2
  • Solar becomes a revenue stream
Scenario B — Alternative
SAS-Funded Solar
5-Yr Net Profit
~20 M FCFA
  • SAS finances solar, charges monthly uplift
  • Heavy CAPEX delays break-even
  • Requires external grant or concessional financing
  • Higher customer affordability
Off-Grid Solar Power

Autonomous Power for Rural Deployment

In areas without reliable grid power, SAS pairs every Starlink kit with a purpose-sized solar system. Three tiers ensure every customer — from a rural household to a mining enterprise — has uninterrupted connectivity.

Tier 1 — Basic

~5 hrs/day

Companion: Residential Kit

CAPEX
840 000 FCFA
Annual OPEX
60 000 FCFA/yr
Battery (3 yrs)
180 000 FCFA / 3 yrs

Tier 2 — Standard

14 hrs/day

Companion: Business Kit

CAPEX
1 770 000 FCFA
Annual OPEX
120 000 FCFA/yr
Battery (3 yrs)
360 000 FCFA / 3 yrs

Tier 3 — Enterprise

24/7 Power

Companion: Business Kit

CAPEX
2 520 000 FCFA
Annual OPEX
180 000 FCFA/yr
Battery (3 yrs)
540 000 FCFA / 3 yrs
Solar kit and Starlink dish in rural Africa

Recommended Approach

Solar cost is passed to the customer (Scenario A). SAS earns a 15% hardware margin and 20% maintenance margin, turning solar into a revenue stream without carrying CAPEX.

Marketing Strategy

Reaching Rural Senegal Where It Lives

A 5-channel approach built around community trust, local languages, and the agricultural calendar — designed to convert skeptics into advocates.

Core Message
"Always Connected, Everywhere in Senegal"
Lead with outcomes, not technology. Show what connectivity enables — better prices, telemedicine, education — not how it works.
35%
of budget

Community Champions

11 trusted local advocates across 5 regions, earning performance-based commissions. They generate 40%+ of all leads through peer trust.

30%
of budget

Journées de Démonstration

Live demo events at weekly louma markets — the most effective conversion tool in rural Senegal. Customers see real speed before committing.

20%
of budget

Radio Advertising

Targeted spots on regional stations in Wolof, Pulaar, Diola, and Mandinka. High reach, low cost per impression in rural areas.

10%
of budget

WhatsApp Business

Dedicated regional WhatsApp channels for testimonials, pricing, and direct conversion. Shifts from awareness to targeted conversion in Phase 4.

5%
of budget

MFI & Cooperative Partnerships

Microfinance institutions in Kolda facilitate solar CAPEX loans for farmers. Agricultural cooperatives in Sédhiou provide institutional anchor clients.

The Try & Buy Customer Journey

1
Awareness
Radio + Demo Events
2
Interest
Champion Referral
3
Trial
Try & Buy Kit
4
Conversion
>70% trial-to-paid
5
Advocacy
Referral Bonus
5 Focus Regions

A Phased Regional Rollout

Click any marker on the map to explore each region's strategic focus, solar tier, marketing channels, and deployment targets.

Phase 1 — Ziguinchor·Months 1–3
Phase 2 — Tambacounda & Kédougou·Months 4–6
Phase 3 — Kolda & Sédhiou·Months 7–9
Click a marker to explore a region

12-Month Execution Roadmap

Phase 1 (M 1–3)
Beachhead & Validation — Ziguinchor
Recruit 3 Champions · Launch radio spots (Wolof, Diola) · 2 Demo Days · Deploy 3 pilot kits · Convert to paid subscriptions
Phase 2 (M 4–6)
Eastern Corridor — Tambacounda & Kédougou
Mobile sales team on motorcycles · 4 Champions · B2B pitches to mining companies · 5 kits deployed · 4 conversions
Phase 3 (M 7–9)
Central-South — Kolda & Sédhiou
MFI partnerships · Harvest Connectivity campaign · 3 Demo Days · 8 kits deployed · Cooperative anchor client
Phase 4 (M 10–12)
Consolidation & Scale — All 5 Regions
Champion audit · Referral Bonus Programme · 10 additional kits · Reach 14 active kits · Publish SAS Rural Impact Report
Kit Cost Calculator

Estimate Your CAPEX & Returns

Configure your deployment profile below to instantly calculate total investment, monthly subscription revenue, break-even timeline, and 5-year profitability.

Starlink Business kit · 100–250 Mbps · Retail: 280,000 FCFA/mo · Wholesale: 200,000 FCFA/mo
15101520

Recommended (Scenario A): Customer pays solar CAPEX. SAS earns a 15% hardware margin and 20% maintenance margin — no balance-sheet risk.

Total CAPEX
8.1M FCFA
3 kits
Monthly Revenue
840K FCFA
Gross subscriptions
Monthly Net Profit
234K FCFA
After all costs
Break-Even
Month 35
From deployment

5-Year Cumulative Cash Flow

5Y Profit: 6.0M FCFA
Y5-20,000,000FCFA0 FCFA20.0MFCFA40.0MFCFA60.0MFCFABreak-even
  • Cumulative Revenue
  • Cumulative Cost
  • Cumulative Profit

Detailed Cost Breakdown

Starlink Hardware (per kit)650 000 FCFA
Solar System CAPEX (per kit)2 035 500 FCFA
Total CAPEX (3 kits)8 056 500 FCFA
Monthly Subscription Revenue840 000 FCFA
Monthly Wholesale Cost– 600 000 FCFA
Monthly Solar OPEX– 30 000 FCFA
Monthly Net Profit234 000 FCFA
Annual Net Profit2 808 000 FCFA
5-Year Net Profit5 983 500 FCFA
5-Year ROI74%

* Estimates are based on standard SAS pricing and Starlink wholesale rates as of 2026. Actual figures may vary based on negotiated rates, local taxes, and operational conditions. This calculator is for indicative purposes only.

Get In Touch

Partner with SAS to Connect Rural Senegal

Whether you are an investor, government body, NGO, or enterprise customer, SAS welcomes conversations about expanding satellite broadband and solar power across Senegal.

Tel / WhatsApp
+221 77 809 4638
Location
Dakar, Sénégal

Why Partner with SAS?

Government-Backed Deployment
Aligned with Senegal's 5,000-kit national connectivity programme and the Digital Senegal 2025 strategy.
30% Bi-Annual Growth Trajectory
Financial projections show a 5-year cumulative net profit of ~105 million FCFA under the recommended Scenario A.
Community-First Model
The 'Try & Buy' pilot and Community Champion network ensure high adoption rates and long-term subscriber retention.
"
Our pilot amplifies the government's universal connectivity vision — bridging public inclusion and private innovation through satellite technology.
BL
Dr. Babacar N. Lindor Diop
Project Architect, Dakar, Senegal

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